CS4047 Multimedia Industry Perspectives 2009

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Timetable and venues

  • Tuesday 15-16, KB118 - Tutorial
  • Wednesday 9-10, SG21A - Lecture
  • Thursday 10-11, KBG14 - Lecture

Students taking the course

  • LM110 Year 4 – MMCG – core module
  • LM113 Year 4 – DMD - elective

Module units

1. Defining one’s dream job; discovering role models

Week 3

  • Invited speakers:



Week 4

  • Thursday - no class

please watch:

Assignment 1

  • due on week 4
  • you will have to write a 500-800 words blog post on what would be your ideal job.
  • You can illustrate it with videos, audio, links and pictures.
  • Look up people you would like to resemble to. Read about them, try to find out more about their trajectories.

2. Looking at the job market and the skills in demand

Week 5

Writing your CV
Where to look for jobs

  • Wednesday - Guest speaker - Dr.Ronan Skehill, Cauwill Technologies
Main sections in your CV
  • personal data (name, email, phone, address)
  • objective (3-4 lines)- Answering to "What is the next step in my career?" This should be a short, concise statement that informs the employer what kind of position you are looking for. The type of position, the role (managerial, supervisor, contractor) should be included as well.
  • education (relevant courses which are directly related to the job vacancy you are applying for should be listed in this section. If your degree is not related to this job, highlight aspects of the course that are. List any projects you have worked on that are related to this job.)
  • honors, awards, accomplishments
  • work experience (any work experience that you have in the field you are applying for. Even if the post was unpaid, voluntary, summer job, internship, co-op experience or extracurricular activity. When listing these work experiences include what kind of job was it (internship/full time/ part time etc); each job detail should include this basic information:
    • Title of position
    • Length you held the post
    • Responsibilities
    • Name of organization & location
  • languages (spoken/written/understood).
  • computer skills (include title of software package and proficiency level),
  • research skills and other skills that are not in the rest of your CV.
  • activities and interests
  • references

Week 6

  • Tuesday- Wednesday(13-14 Oct) - classes cancelled - UL Open Days
  • Thursday - CV, cover letter, blogging tips
    • CV sample
    • cover letter
      • Put your name and postal address in the upper left corner; some companies only reply via snail mail - make it easy for them!
      • Don't forget to date your letter!
    • Blogging
      • "About" section needs to be filled in - you can avoid using your real name if you want so
      • The title (and subtitle) of your blog should be about you - not your student number, not the module code - anyone from outside cannot relate to them. Put a bit of humour and something of your own personality in the title of the blog, and the titles of the posts.
      • In Wordpress - understand the difference between "Pages" and "Posts" - pages are much more prominent, so use them wisely
      • learn how to add links; when you speak about a person, a company, a product - link either to the Wikipedia article, or to the person's/company/product webpage; this way, you will give the readers more context.
      • include pictures using the blogging application's features;
      • use the hyperlink feature of the blogging application for linking - it will hide the URLs underneath the phrases you choose.
      • using pictures: take care with copyrighted pictures - you can be prosecuted if you use a picture without permission. See sources of free images.
      • Correct citation. A blog post doesn't have to follow the same rules as an academic paper, so most of the time using hyperlinks to point to your sources is enough. However, if you are writing about the topic you have been studying and your post is the draft for an academic paper or an FYP, you might want to use proper citations and include some "unorthodox" resources such as videos and Wikipedia articles. A very good resource is the Harvard Referencing for Electronic Sources guide at the University of New South Wales, Australia.

Examples of correct citation:

   * Interview with Arnold Schoenberg, online video, [accessed 20 Oct 2008], <http://www.youtube.com/watch?v=Fd61jRM6Chw>.
   * Art of the States 2008, "serial/twelvenote", [accessed 20 Oct 2008], <http://artofthestates.org/cgi-bin/genresearch.pl?genre=serial%2Ftwelve-note>.
   * Wikipedia (2008), "Serialism", http://en.wikipedia.org/wiki/Serialism [accessed 20 Oct 2008].

Week 7

Week 8

BarCamps and why should you go to one:

Assignment 2

  • Date due: 30 Oct 11pm
    • Prepare your CV.
    • Write a cover letter for a specific job.
    • Write 3 blog posts on projects you have worked on (could include something from your coop and also your FYP idea); categorize them as "portfolio". For each post, make sure to choose a significant name, a picture (or a video) and hyperlinks to provide some context to the idea. Mention in what year (1, 2,3,4) you worked on it, and if it was part of some module requirement. Also mention if it was an individual or a group project. Explain in max 300 words what was it about, and then mention why are you considering it an important achievement of yours. Did you enjoy working on it? Did it expand your knowledge? Did it teach you about team work? about the importance of having a mentor?

3. Getting involved: relevant communities and the support they could offer

Week 9


Events you could attend, local communities you could get involved in. Check:

Young entrepreneurs, their ideas and their support networks:

Assignment 3

  • due on week 10
  • get a profile on LinkedIn, create your public profile, get an apprpriate URL and add it to your CV.
  • find a community you would like to join and get involved. It can be an Open Source project(check sourceforge.net), a meetup group, an online community, make a few connections and contribute something (code, testing, documentation, UI improvement, helping the organisers, creating a Facebook page for the community - anything like this). You will have to explain in a blog post what you did - and link to the community. Thus, it will be public - and it has to be real, otherwise you risk to have someone leaving comments on your blog that you didn't do what you claim you did.

Why writing a business plan?!

Examples of business plans:

Other resources:

On business models:


Week 10


4. Starting a business, freelancing or getting a job?

Week 11

  • Tuesday - Invited speaker - Des Traynor - Contrast.ie
  • Wednesday 2pm - Invited speaker: Macdara Butler - Tricycle
  • Thursday - Invited speaker Donncha Hughes- LEAP

Week 12

  • Tuesday - Assignment 4 presentations
  • Thursday - Invited talk - Gerard Hartnett- coClarity

War-stories: Experiences applying Agile in many types of business

Ger will tell stories of first-hand experience applying agile techniques in tiny, medium and massive companies. The stories begin at a "fringe" talk at OOPSLA 98 where eXtreme programming was unveiled on green single-sheet handouts, continue to 1999 and applying Scrum before anyone really knew what it was, then on to 2003 where both eXtreme and Scrum were used on the development of drivers/firmware for a very successful processor. The stories culminate in the present day where the techniques are being used to bootstrap a web-application for project coordination.

Ger has worked in software development for 20-years in Ireland, the US and Canada. He is the Managing Director of coClarity Limited, a Limerick-based company that supplies a next generation project management platform. In the past, he worked for Intel, Basis Communications, Tellabs, Digital, and Motorola.

Assignment 4

  • due on week 11
  • this is a group assignment. You will receive an email about the group you will belong to.
  • You will be required to discuss and decide on a business idea, come up with a draft business plan as a group, and present it on week 11. The final form is up to you - it can be a PPT, a video, a demo or a written document.

You will post it on your blog and explain what your own contribution was.

1. Start with discussing several business ideas - write down every one of them. Discuss Strengths-Weaknesses-Opportunities-Threats for 2-3 of them. Decide on one that you all like, and that has a fair chance of making money - in your view.

Pick up a name for your group/business.

2. Develop the business plan:

  • Decide on the collaboration tools you prefer using in your group (Google Docs, wiki page, email with attachments, IM, Skype etc).
  • Decide on the final form your presentation will take (Word/Google Doc, PPT, Video, demo). The basic points you'll have to touch on:
    • Describe your product
    • Describe the customer benefit
    • The innovative characteristics
    • Description of the customer
    • The revenue mechanism; a financial projection.
  • You will have to decide who will be focusing on what, and on a calendar for your group.

3. Write the Executive Summary - irrespective of the form of your presentation, this will be a written doc of 1-2 pages. It can be used further to prepare an "elevator pitch".

4. Post to your blogs - 300 words about the process and the team work. Link to the deliverables.

5. Prepare your presentation. Rehearse at least once as a group. The tentative date is Nov 24, but the deliverables will have to be in on week 11 (20 Nov). Each group gets 10 min.

Grading scheme: 30 points

  • business plan - 15 points (dealing with the points above, executive summary as PDF, layout and language)
  • blog post - 5 points
  • presentation - 10 points


Module content

  • During the lectures, we will aim to have a guest speaker from the industry every week, either in flesh, or via an online conferencing system.
  • Blog and magazine articles, as well as video interviews with practitioners available online will be used alternatively for triggering the discussions.
  • You will be required to start your own blogs and all the assignments will be posted there. You will be allowed to choose if you want to open your blog to your colleagues/ the public, or if you want to share it only with the lecturer&TA.
  • I would encourage you to see the blogs as potential portfolios to support your future job applications and to document all your achievements.


  • Assignment 1 20%
  • Date issued:9 Sep
  • Date due: 1 Oct 11pm - Week 4
  • Individual assignment
  • Assignment 2 25%
  • Date issued: 23 Sep
  • Date due: 29 Oct 11pm - Week 8
  • Individual assignment
  • Assignment 3 25%
  • Date issued: 21 Oct
  • Date due: 12 Nov 11pm - Week 10
  • Individual assignment
  • Assignment 4  %30
  • Date issued: 21 Oct
  • Date due: 17 Nov 10am - Week 11
  • Group assignment (groups of 2-3)
  • For repeats, all assignments (or only the missing ones) will have to be resubmitted - Aug 2010

Places to go to, things to see

tweak - 22-27 September 2009

  • an interactive art and live electronic music festival taking place in Limerick City

More information at http://tweak.ie

Wednesday Afternoon Talks series

3.00pm, Computer Science Building Auditorium (CSG01)

  • Garth Paine- Wednesday September 9th, 2009
  • Rob Swire (Pendulum)-Wednesday September 16th, 2009
  • Simon Emmerson- Wednesday September 23rd, 2009
  • Paul Hegarty, Wednesday September 30th, 2009

More information on the CCMCM website

Design Week

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